Waitrose is to introduce fashion for the first time at its flagship Canary Wharf store in London.
The store, previously a Food & Home shop, has been revamped to be a Food, Fashion & Home store. It will unveil its new look on September 8.
It is not clear yet whether it will be fashion provided by sister retailer John Lewis, or whether it is a Waitrose sourced range.
Waitrose has been ramping up non-food for some time, and it was reported in October that is had identified 60 stores where it would introduce a refreshed non-food area.