Women’s young fashion chain Warehouse has launched a style video on its website to drive online sales.
Warehouse Style Studio TV features short videos of models demonstrating how to wear the season’s key pieces. Online shoppers will be able to click through to buy products featured in the videos.
Warehouse will also launch an iPhone application allowing users to view and buy items online.
Meanwhile, Warehouse’s parent company Aurora Fashions – which also owns retailers Oasis, Karen Millen and Coast – has expanded its online offer across the group.
Warehouse has launched home shopping in eight European countries – Austria, Belgium, Finland, France, Germany, Italy, the Netherlands and Spain. Coast now trades online in 26 territories. It began selling outside of the UK in March. Oasis began overseas delivery in May and serves 25 markets online. Karen Millen, which began delivering beyond the UK and Republic of Ireland at the end of November, is now available in 22 countries.