Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Warehouse adds web style videos

Women’s young fashion chain Warehouse has launched a style video on its website to drive online sales.

Warehouse Style Studio TV features short videos of models demonstrating how to wear the season’s key pieces. Online shoppers will be able to click through to buy products featured in the videos.

Warehouse will also launch an iPhone application allowing users to view and buy items online.

Meanwhile, Warehouse’s parent company Aurora Fashions – which also owns retailers Oasis, Karen Millen and Coast – has expanded its online offer across the group.

Warehouse has launched home shopping in eight European countries – Austria, Belgium, Finland, France, Germany, Italy, the Netherlands and Spain. Coast now trades online in 26 territories. It began selling outside of the UK in March. Oasis began overseas delivery in May and serves 25 markets online. Karen Millen, which began delivering beyond the UK and Republic of Ireland at the end of November, is now available in 22 countries.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.