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Warehouse Christmas SOS campaign smashes targets

Womenswear retailer Warehouse’s Christmas SOS campaign has received more than 114,000 views.

The campaign, which started running on November 9 and features a hungover girl who has to endure day in the office but is revived by using Warehouse’s 90-minute delivery service to get ready for another party, had a target of 50,000 views but has more than doubled this achieving 114,000.

The most successful day for the campaign was on Sunday November 11, which resulted in 24,000 views of the video in just one day.

The campaign has also generated 400 likes on Facebook and 700 entries to Warehouse’s Christmas SOS competition on Facebook.

This is the first in a line of digital campaigns that it plans to launch in 2013 with the ambition to develop an engaging and interactive customer experience both off and online.

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