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Warehouse launches Free Style marketing initiative

Warehouse has kicked off a two-week promotional event in which each day it will give 100 shoppers their purchases for free.

The event called Free Style fortnight, will see 100 shoppers per day picked at random from stores across the UK and Republic of Ireland and from those shopping on Warehouse’s website.

They will be told they have won when they go to pay, whether they are buying just one item or a whole new summer wardrobe.

IT girl Tara Palmer Tompkinson opened the young fashion retailer’s Free Style fortnight today by driving a Warehouse-branded Mini Cooper convertible around London at rush hour, and handing out promotional goodie bags.

Warehouse said the event is a chance to give something back to loyal shoppers and to celebrate the start of summer.

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