Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Welcome to London’s new gentlemen’s club

Menswear is one of those areas that the Government should celebrate – it’s doing wonders for the economy.

Menswear is one of those areas that the Government should celebrate – it’s doing wonders for the economy.

This is why the British Fashion Council is moving London Fashion Week’s Menswear Day from February to a new time, in June, just before Florence and Milan, to maximise the impact with buyers and press. It is also expanding the event to three days.

This is not a vanity exercise, and the only reason we’re increasing the number of days is because there are so many good people who want to show. The last few men’s days at London Fashion Week have been oversubscribed so it makes sense to do it this way. The buyers and press we consulted are absolutely thrilled by the move.

We have put together a fabulous committee and have the support of all of the important menswear designers associated with London, including Tom Ford, Christopher Bailey and Paul Smith. London Collections: Men will be a weekend of events, and not just fashion shows. We need the support of the British and international press to help make it a hit occasion and give a proper launch that celebrates London in this already extraordinary year.

The reason all this is happening is because there is a generation of young designers taking menswear to new levels, in terms of commercial understanding, design and production quality. The response to the London designers in Paris last month – the best ever – is testament to that.

We also have, in Savile Row, the best tailoring in the world, and some of the most important, relevant menswear designers in the world. There has simply never been a more exciting time for the industry, and we need to capitalise on that.

  • Dylan Jones is head of the British Fashion Council’s menswear committee and editor of GQ magazine

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.