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West End sees bumper start to Christmas

London’s West End saw footfall rise 10% year-on-year last Saturday (December 1) as shoppers splurged after pay day.

The New West End Company, which represents retailers on Oxford Street and Regent Street, said footfall figures for the whole district were up 19% compared to the previous Saturday, when the West End was traffic free.

Regent Street saw the biggest increase in footfall, up 12.9% year-on-year and 24.2% on the previous week. Oxford Street was up nearly 20% on the previous week, and 9.6% on last year.

 

01/12/2012Weekly % ChangeAnnual % Change
West End19.0%10.0%
Oxford Street19.9%9.6%
Regent Street24.2%12.9%
Bond Street3.7%5.3%

 

Jace Tyrrell director at the New West End Company said: “This year more than ever retailers are preparing to seize the massive sales opportunity that the Christmas trading period brings. Early reports say that consumers are happy to forget about purse tightening for a few weeks and enjoy the experience of Christmas.”

West End retailers have “upped their game” to compete with etailers, Tyrrell noted, highlighting services such as click and collect and vouchers to draw people to the street.

 

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