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West End to launch campaign to tempt shoppers back to London

Retailers in the West End of London are reported to be preparing an emergency advertising campaign in order to try and tempt shoppers back to London after the Olympics.

According to reports in the Guardian, the New West End company, which represents over 600 businesses in London’s West End, is preparing a six-figure advertising campaign to lure shoppers back to London between the end of the Olympics and the start of the Paralympics.

Richard Dickinson, chief executive of the New West End Company, told the Guardian: “We are going to see what we can do to get people coming back into the centre.”

The news comes after many retailers with stores in central London have reported exceptionally quiet footfall since the Games got underway last Saturday.

Figures from data company Springboard showed shopper numbers fell 21% in London over the opening weekend of The Games and more than 9% nationwide.

Yesterday it was also announced that LOCOG would close Westfield’s Stratford City shopping centre to non-Olympic attendees over this weekend.

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