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Who’s Next Paris: Aaiko

Aaiko, which stands for ‘beloved’ in Japanese, unveiled a collection that is right on trend for spring 14.

Ethnic detailing including needle point embroidered patterns, beading and geometric tribal prints all ticked trend boxes, in a soft, washed out palette of pastels, blush pinks and neutrals. Strong transitional knits came in loose weaves, some featuring shredded back panels, casual vests became statement sequin-covered pieces for day or night, simple everyday blouses were updated with interesting embroidered and beaded sleeve cuffs, while printed bomber jackets were reversible. Wholesale prices range from €50 (£43) for T-shirts, €80 (£68) for a silk blouse, €90 (£77) for trousers and knits.

Contact: 00 31 20 35 0 349

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