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Who’s Next Paris: Q&A

Deryane Tadd

The Buyer: Deryane Tadd, owner of St Albans womenswear indie The Dressing Room

How was the show for you?

Despite the difficulties of getting to the show, it was definitely worthwhile once we arrived.

We saw existing suppliers and also met up with some new ones. It’s also good for trend spotting and seeing what’s going on in the industry.

What was the best thing you saw?

We saw a few strong collections. Lots of good prints, outerwear and knitwear. We also saw some great jewellery brands - lots of stacking bracelets and agate stones from some American brands.

What are the key trends you spotted?

Military is still strong - we saw some great military-inspired outerwear. We also saw lots of print and colour.

What key colours stood out for you this season?

Blush, grey, khaki and purple.

What makes this show different to others?

It has a good mix of niche brands alongside mainstream and a great accessories offer.

How much of your buying budget did you allocate to the show?

I don’t specifically allocate budget to the show, it’s more about committing to brands if I feel strongly about their collection. I placed a few orders while here and have a few brands to contact.

What other trade shows are you planning to visit this season?

Gallery and Vision in Copenhagen, and Pure London, Scoop and London Fashion Week in the UK.

Will you come back to Who’s Next for its spring 14 edition?


Do you think the snow affected the amount of buyers at the show?

I assume it must have done. We had a long journey to get here but are pleased we made the effort.

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