The multichannel projects retailers have been working on for years show no sign of getting any easier. Having focused for so hard and so long on joining up the channels, retailers must now also focus on doing everything instantly.
Lucy Litwack, owner and CEO of luxury lingerie brand and store Coco de Mer, talks to Drapers about how she’s using premium lingerie collections and collaborations to remove the taboo of female empowerment and sexuality by using variations on both classic and contemporary silhouettes.
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