Chosen by Irene Maguire, director of creative agency Caulder Moore.
Wild Swans has become a must-visit fashion destination. It has attracted a loyal local following among women who are seeking something different and who have tired of the homogenous high street offering and the generally low levels of service.
Not only does Wild Swans stock great product with a great mix of brands – a collection of Danish designers and also the brilliant French basics label American Vintage, but the levels of service and advice make the experience special.
The staff give advice on how to wear items so that as a customer you feel you will get a lot of wear and versatility, and therefore value, from an item. The environment is warmly white and relaxed, and the shop has recently introduced lovely “collectable” branded canvas bags for packaging.
Wild Swans proves that even in a tough trading climate, the focus on great product, service and environment will attract a loyal customer following and build a strong platform for ongoing success.
Address 14 Devonshire Road, London, W4 2HD
Telephone 020 8742 8555
Owner Caroline van Luthje
Brands include Rützou, Billi Bi, Rabens Saloner, Muus by Malou Sander