Simon, the man behind our favourite talent shows on both sides of the Atlantic, is said to be looking at new forms of entertainment that will impact the mass market.
From what I’ve seen of the video on the beta Fashionair website it’s far from mass market – which, on the surface, makes that 22m figure seem challenging.
If they want to compete with Vogue.com’s video offering they’re going the right way.
But if they want to appeal to “everywoman”, the mass market viewer that Fuller apparently hopes to impact, it’s a long way off.
I admire Simon Fuller as an entrepreneur, and apart from his partnership with Roland Mouret – which operates as a separate company - he’s always seemed to focus on developing brands with wide commercial appeal.
I suppose, because of that, I’m surprised he has developed Fashionair as an upmarket offering.
I’m crossing everything very tightly that the revenue model for this website is not dependant on affiliate commissions.
Whatever happens, Simon Cowell and Philip Green will be watching very closely.
What do you think of Fashionair.com?
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