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Wolverine appoints new Northern European sales director

Wolverine Worldwide, the parent company behind footwear brands CAT and Sebago, has appointed a new Northern European sales director for its lifestyle and heritage brands division.

Elliot Brown, who was most recently UK sales manager at heritage brand Barbour, has over 20 years’ experience in the fashion industry in both the wholesale and retail sectors and takes up the post with immediate effect.

“I am delighted to have joined Wolverine Worldwide with their market leading branded portfolio,” said Brown.

“I look forward to working closely with the teams to further develop the segmentation and market strategies to ensure we are gaining market share, sales growth and retail space across all brands and retail partners within the Heritage Lifestyle branded division.”

Brown has also worked as UK managing director at footwear brand Converse and UK sales director at Levi Strauss.

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