Strong sales of womenswear and women’s accessories helped drive fashion sales at John Lewis last week.
Total fashion sales were up 16% compared to last year in the week to September 15 with womenswear and women’s accessories sales up by 21.3% and 21.8% respectively.
The department store retailer attributed the increase to a fantastic uplift in areas where it was price matching against competitors.
It was also the first full week of trade for the retailer since the launch of its Somerset by Alice Temperley womenswear range, which John Lewis has highlighted as its fastest-selling range ever.
Overall sales at John Lewis were up by 12.9% compared to last year, with online sales accounting for a quarter of all trade and click-and-collect sales double that of the previous year.
The majority of the retailer’s branches showed an increase in sales compared to last year with Poole enjoying the biggest jump, up by 24%.
At the weekend John Lewis launched a new TV advertising campaign highlighting its Never Knowingly Undersold commitment.
“With the Never Knowingly Undersold advert ‘What’s Important Doesn’t Change’ launching over the weekend, the John Lewis brand is trending on social media and should mean an exciting week ahead,” said Dino Rocos operations director at John Lewis.