Shirting retailer Thomas Pink has drafted in Fashion Fringe finalist Louise Markey to spearhead a womenswear push at the business.
Markey was a finalist in student design competition Fashion Fringe last year and has been parachuted into the business to improve the womenswear product and create a consistent handwriting across the men’s and women’s wear business.
The womenswear category accounts for 20% of total turnover at Thomas Pink.
“Our goals for the womenswear business are about improving product and brand fit,” said Thomas Pink president and chief executive Jonathan Heilbron. “It’s about getting the right product for today’s woman. We’ve done a lot of work on the men’s business but women’s has been a bit left behind.”
The retailer will also launch a dedicated women’s store concept at its concession in Harrods and its Jermyn Street store in London.
The new storefit was designed by San Francisco-based architecture and interiors design firm Brand & Allen and will launch at the Jermyn Street store next month.
The concept will feature a boudoir-style design. It will also have its own music playlist and a bespoke scent pumped out in store.
The shopfit will be trialled at the two locations before the business decides whether to roll out the concept further.
Thomas Pink has more than 80 stores and concessions worldwide.