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Womenswear sales boosted by John Lewis price matching

Womenswear, footwear and handbags sold well at John Lewis last week - but largely as a result of price matching.

Trade was “tough”, the retailer admitted, with its “at home” format stores performing best.

However the colder weather helped to drive sales of outerwear, knitwear and Ugg boots leading to a 6.3% uplift in fashion sales.

Overall sales for the week to December 1 totalled £124m, up 9.3% increase on the same week the previous year.

Online sales “stole the show” according to the retailer, with seeing its best week of trading ever with sales up 38% on the prior year.

A third of all online purchases were made through John Lewis’ click and collect channel, up 85% on the previous year.

“As we hit the critical peak weeks we are in great shape, and are well placed for a strong run into Christmas,” said Sean O’Connor head of online delivery and customer experience.

“This week has got off to a storming start with Cyber Monday kick-starting December’s sales online. Operationally we are in great form and, across the country our shops look fantastic, they have inspiring assortments, and we are well set to enjoy peak trading.”

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