Fashion distributor Four Marketing has teamed up with premium menswear indie Marlin in west London’s Notting Hill to relaunch the Woodhouse premium multi-brand fascia as a franchise concept next month.
The move is part of Four Marketing’s strategy to partner with other operators to beat the recession.
Four Marketing, which distributes premium casualwear brands including CP Company in the UK, has also relaunched a Woodhouse website via an online franchise agreement with Clothingsites, which operates multi-brand transactional websites.
The Marlin shop, already supplied by Four Marketing, will be rebranded to Woodhouse in August and will sell the likes of Hugo Boss, Lacoste and Armani Jeans.
Marlin owner Martin Lee will continue to run the store and will buy for the business jointly with Four Marketing group retail director David Foster. Lee said: “It’s a great opportunity to get the support and flexibility from a big distributor.”
Four Marketing brand director Ben Banks said the tie-ups were part of a new internal focus on partnerships to help beat the economic downturn.
Four Marketing bought the Woodhouse brand and its store in the Bluewater shopping centre in Kent from Speciality Retail Group in 2007.