Wrapping up a buying season that started in December brings a sigh of relief!
It is now that we can cast our thoughts back and see the full picture. What a season. There were some clear trends that we picked up on which I think will work well for us and the industry as a whole.
We loved the abundance of fairisle knits. It’s going to work well for the site. The pieces are so colourful and visual they’ll jump from the page, which is something we find increasingly important in seducing customers to purchase a textural, tactile item from a 2D screen. I found a traditional Scottish mill to make a collection for us which I think will nicely round off the offer of fairisles from other brands like YMC, Polo Ralph Lauren and A.P.C.
Looking at the catwalks, outerwear has become increasingly important for the Winter season, and this is a category we backed heavily. They came in all shapes and plenty of colours, from Burberry Prorsum’s brights and plaids to Acne’s floor-dusting volumes. UK men will sure be winter-ready with the brilliant coats on offer next season.